Have you thought about providing a trust centre on your website?
Depending on the size of your company, you might have developed a customer-focused webpage that collates information designed to support them post-purchase. Sometimes this page is split into several pages – for instance, to offer different support information for retail and business customers.
The section might include:
- Contact numbers for support
- Live chat
- ‘Raise a ticket’ options
- FAQ
- Manuals for download
- ‘How to’ videos
- And so on.
This kind of page can be invaluable for your post-purchase customers. But have you considered developing a similar page to support questions from prospects (or existing customers) about your security?
There are several excellent examples of this kind of page available. Typically, these are known as ‘trust centres’, and are provided by large businesses, but there’s no reason why you couldn’t provide this kind of information as a smaller business (even though it is likely to be a much smaller page).
Things to consider including that might prove useful to prospects include:
- Guidance on how to secure your product or service, if applicable, both before and during use, together with any other FAQ that might be useful
- Information about any security certifications you might hold, such as Cyber Essentials or ISO27001
- Information about any quality certifications, e.g. ISO9001
- Link to your privacy policy, your cookie policy and information about how to change the cookie settings
- Links to other policies or other documents that you are willing to make public, such as on Modern Slavery, Anti-bribery and Corruption, Code of Conduct and Ethics,
- Contact details for your Data Protection Officer if you have one, with contact information
- Information about how you protect customer data, and whether you are storing data in the UK or elsewhere
- Information about any subprocessors you might use
- General contact details about how to get in touch.
- And so on.
Your trust centre can start small, with a small amount of information, depending on how much you have, and grow as your company grows.
While you wouldn’t put any information on this page that should not be made public, this kind of information is useful to potential customers. It demonstrates transparency, makes it easy for prospective customers to find answers, and provides reassurance that you have considered the security of your product or service, your business data and your customer data.
Would you like help with any information security issues that you are currently facing? Call the Click and Protect team on 0113 733 6230, or use our contact form
